Many conversations with customers about SEO often end up on the topic - when do I get to the top of Google? The fact is that SEO is obviously time-consuming. You have to be prepared that it won't happen overnight. BUT, that doesn't mean you should set the bar low. For Thermofit , things changed online after we got involved in November 2020.
Owner and CEO Konrad called to ask about the possibilities of online ranking. Especially how to get to the top of Google. From here, Websupporten's collaboration with Thermofit began.
Who is Thermofit?
The company has been supplying healthcare pillows and mattress toppers for over 15 years. They have sold over 60,000 of their pillows at home shows. They know their product inside out and they know what real quality is. Their website is a pure HTML page with no subpages. The challenge here was to change the text and content, keep it updated continuously and fix all the meta in such a way that it didn't become too much for the site.
A fun project from day one
An exciting project as everyone knows about Jysk, Kid and all the big names that ranked at the top of Google. You might think that this is not possible, how can you compete against them? It is possible, because Google's algorithms are not just built to give greatness and glory to the big guys. No, they're set up to give everyone a chance to showcase their offerings. Your product and what you want to share with the world. A search engine ranking is based on the content being relevant to online searchers.
In other words, you are looking for health pillows. Then the search engine will try to find those that offer this for you. And this is where Thermofit comes in. With their one front page, they offer customers to call in and get the quote over the phone. It's personalized customer service that is appreciated and that's exactly how it should be. Here, Google captures the essence of online search. It should be possible for anyone and everyone.
How do we work with the site?
Here, the work goes into pure code language as only HTML is used. We make all changes locally in our preferred open-source text editor Brackets. Brackets is a lightweight, yet powerful and modern text editor. We then upload all changes through FTP. In addition, we have created site maps through server and all necessary registrations on Google. Very fun for us to work with as it is such different work than e.g. WordPress. You achieve the same thing, but in different ways.
Who can rank at the top of Google? Anyone can rank on Google!
It doesn't matter if you're a celebrity or a multi-million dollar company - whoever you are. You're ranked within the same criteria that the algorithms are built on. So you don't just get to the top of Google by doing nothing. That's the fun of working with SEO and clients who really appreciate manual work. Work that pays off. We are both happy and proud of our work with Thermofit. We can't wait to see the continued success of our collaboration and wish them the best of luck on their journey.
How to rank high in Google?
Simply put, first you find a partner who wants to get to know your business and its challenges. And who will investigate the circumstances thoroughly before undertaking any manual work. Our SEO solutions can be tailored to your fingertips. We can shape them with all types of blog posts, on or off-page SEO and all technical adjustments. Whatever it takes! So if you want to rank high in Google, start with a conversation and we'll take it from there.
Need a strategy to get to the top of Google? Get in touch today to start your journey with a great SEO marketing plan.
