Most people who have launched an online store will recognize that one of the most difficult tasks is finding good products to sell. New online stores are popping up all the time, but with the right products, you can secure your share of the market. This is where having the right tools can help you stay one step ahead of the competition.
In this article, we will therefore look at some simple tools you can use to find good products for your online store. Many of these allow you to analyze different trends, which can come in handy in challenging times.
Great tools for finding new online trends
When starting an online store, it's all about offering the right products at the right time. That's why it can be useful to keep an eye on active trends, and these tools allow you to do just that:
Google Trends
No one has as much information as Google, so it's perhaps not surprising that Google Trends is our preferred tool. This is an analytics app from Google that lets you explore the most popular topics based on geographical searches. Best of all, Google Trends is completely free, so you can find your next bestseller here.
Youtube Unboxing videos
Another tool that also belongs to Google is YouTube. Here, so-called unboxing videos have long been a popular genre, and it's exactly what it sounds like. These are videos of people opening something from the box - plain and simple. However, it's also an excellent opportunity to take a closer look at which products are getting the most coverage online. NB: Make sure you check the publication date so you don't get caught up in a video that's several years old.
Amazon Suggest
Amazon has its own built-in search engine and you can take advantage of it. By entering different categories in the search bar on Amazon, the website will show you popular searches within that category. This can be an excellent starting point for finding new ideas for which products to add to your online store. Remember, one of the most popular things to shop online is accessories, so use that to your advantage.
Twitter Trending
Another popular platform that likes to keep track of different trends is Twitter. Here it can be useful to keep an eye on which hashtags are trending, as these often lead directly into the debate. Follow what's being discussed on the platform and you can quickly find potential bestsellers for your online store.
In summary
There are a number of useful online platforms that allow you to keep track of different trends in the market. This way, you can more easily identify potential products for your website and see what consumers are asking for. The best part is that many of these products are free, meaning you can do your research without having to take out subscriptions and the like. That said, make sure you choose products that aren't already offered by a number of competitors.
